About The Fund
The Flat Iron Fund was set up in 2018 by Sophie Carroll (wife of Flat Iron founder Charlie). It aims to give our guests and team the chance to make a difference with a small gesture
We believe that small change can make a huge difference.
Simplicity
Each donation made by guests is matched by an equivalent donation from Flat Iron. Over time this builds up, raising a significant amount of money for charities. The donation amount of 10p has been chosen very specifically - we want it to be so small as to be barely noticeable to guests. Most importantly, it has always been signposted as being completely voluntary, and very easy to remove if guests prefer.
Discretion
The Flat Iron Fund is discreet. It was created in order to do something positive because doing good is, quite simply, a great thing to do. It has been a conscious decision not to publicise its work widely, with PR pieces or glossy photography, because that isn’t what it’s about.
There are no business or financial incentives to the Flat Iron Fund. Flat Iron has always hoped to be as much about making people feel good as it is about serving great food, and we feel the Flat Iron Fund brings these two things together.
Curation
As the Flat Iron Fund makes donations on behalf of guests and the Flat Iron team, the trustees take great care in selecting the charities we support.
Over the last few years, the main area of focus has been health related charities that complement and support the vital work of the NHS. Additionally, we support environmental causes to help protect the world we live in. Lastly the Flat Iron Fund makes donations to urgent appeals as they arise.
We do our best to make sure not a penny goes to waste.